Sales by day, week and month
See how much you sold over any of these periods and compare one against another.
Reports
See what sells and what makes you money
Shopkeepa is built to turn the sales you already record into plain answers: how the week went, what sells best, what sits on the shelf, and where your gross profit comes from.
Corner Shop
ReportsSales
$940,000
Cost of goods
$612,000
Gross profit
$328,000
Best sellers this month
Lasco Water412 sold
Milo 400g188 sold
Grace Corned Beef131 sold
What you get
Average sale
Know what a typical customer spends. It is a quick way to see whether your shop is getting busier or just bigger baskets.
Best sellers
The products that bring in the most, so you can keep them on the shelf and near the counter.
Slow movers
Products that are not selling, so you can stop ordering more of them or put them on offer.
Inventory value
How much money is sitting on your shelves, at cost, for the products where you have entered a cost.
Gross profit where cost is known
Profit appears for products with a cost. Products without one are not guessed at.
What a small shop actually needs from a report
Reports can be overwhelming. Charts, filters and long tables are built for businesses with an analyst. A shop owner usually has a handful of plain questions. Did we have a good week? What should I order more of? What have I bought too much of? Am I actually making money on this?
Shopkeepa's reports are built around those questions. There is no setup and nothing to build. Because every sale is recorded at the till, the reports are ready the first time you open them.
The reports you get
| Report | The question it answers |
|---|---|
| Sales by day, week and month | How much did we sell, and is it going up or down? |
| Average sale | What does a typical customer spend? |
| Best sellers | Which products bring in the most? |
| Slow movers | What is sitting there not selling? |
| Low and out of stock | What do I need to order right now? |
| Inventory value | How much cash is tied up in stock? |
| Gross profit | How much am I keeping after what the goods cost me? |
Your dashboard shows a short version of these each time you open the app: today's sales, what needs restocking and your best sellers. The reports go further back when you want to look at a week or a month.
Gross profit, and why it only appears where cost is known
Sales are not profit. If you sell a bottle of cooking oil for $5 and it cost you $3.50, you have $1.50 of gross profit. That is the money left to pay rent, wages and everything else. It is the number that tells you whether the shop is healthy, and a good week of sales can hide a poor week of profit.
To work out gross profit, Shopkeepa needs to know what each product cost you. Where you have entered a cost, it shows the profit on every sale of that product. Where you have not, it does not make up a number. You see sales for those products and a clear sign that cost is missing, rather than a profit figure that looks precise and is not.
You do not have to enter every cost on day one. Start with your fastest sellers and the highest-value products, since those drive most of the money. The more costs you add, the more complete your picture becomes. If you want the method behind the numbers, read gross profit for shop owners, or try the markup and margin calculator.
Best sellers and slow movers
Most shops find that a minority of products make up a majority of sales. You probably already know your top ten. A report confirms it, and sometimes surprises you. A product you assumed was a staple may sell less than you thought, and a small product may be selling steadily.
What to do with best sellers
Keep them in stock, keep them visible, and set a sensible minimum for each so you get a low-stock reminder in time. Pinning them as favourites in the till also saves time at the counter.
What to do with slow movers
A slow mover ties up cash and shelf space. Before you reorder, ask whether it is seasonal, whether it is priced wrongly or whether customers simply do not want it. You might discount it, bundle it or stop buying it. Our guide to slow-moving and dead stock covers the options.
Reading your numbers week to week
A single day tells you very little. Weekends differ from weekdays, and a rainy Monday is not a trend. Looking at weeks and months smooths this out. A simple routine is enough:
- At the end of the week, look at total sales and compare them with the week before.
- Check best sellers and make sure each one is well stocked.
- Look at slow movers and decide whether to stop reordering any of them.
- Check inventory value. If it keeps climbing while sales stay flat, you are buying more than you sell.
- Look at gross profit and see which products are carrying the shop.
Ten minutes of this is worth more than an hour of guessing, and it works only because the sales behind it are accurate.
Reports that respect who is looking
Costs and profit are private for most shops. In Shopkeepa, owners see them and cashiers do not. A cashier can make sales all day without seeing what you paid or what you make. Refunds and voids stay on record rather than disappearing, so the totals you see reflect what happened.
Everything works on a phone, tablet or computer, so you can check the week from the shop floor or from home. Reports depend on accurate stock and sales, which is why Shopkeepa records both as you go instead of asking you to reconstruct them later. The sale itself starts at the point of sale.
Common questions
Do I have to enter product costs to use the reports?
No. Sales reports work without costs. Gross profit appears for the products where you have entered a cost, and products without one are not guessed.
What is gross profit?
It is what you sold something for minus what it cost you to buy. It does not include rent, wages or other running costs.
Can my cashiers see profit?
No. Cashiers can make sales without seeing costs, profit or settings. Owners and managers can.
Can I see sales for a single day or a whole month?
Yes. Sales are shown by day, week and month.
What happens to refunds in the numbers?
Refunds and voids are kept on record, so your totals reflect what really happened rather than quietly hiding changes.
Is it available yet?
Not yet. Shopkeepa is in development. Join the waitlist for early access and help shape what we build.
Related
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FeatureKnow what's in stock without counting shelves
Inventory tracking for small retail. Every sale, delivery, return and loss is kept as a movement, so you can see what is in stock and how it got there.
GuideGross profit for shop owners, explained simply
Understand revenue, cost of goods, gross profit and gross margin for a small shop, with a worked example and how a price change after you bought stock affects profit.
GuideWhat to do about slow-moving and dead stock
How to spot slow-moving and dead stock in a small shop, measure sell-through, see the cash it ties up, clear it sensibly and buy less of it next time.
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