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What is overstock?

Definition

Overstock is holding more of a product than you can sell in a reasonable time. It ties up cash and shelf space that could be earning money elsewhere.

How to spot it

Divide what you hold by how fast it sells. A shop buys 10 cartons of canned sardines, 24 tins each, to get a supplier discount. That is 240 tins. The shop sells about 20 tins a week, so 240 / 20 = 12 weeks of stock. If the supplier delivers in one week, 12 weeks is far more than needed. The same arithmetic is called days on hand when done per day.

At a cost of $1.20 a tin, the shop has 240 x $1.20 = $288 sitting on a shelf. If rent, electricity and other bills are due this month, that cash is not helping.

Why shops end up here

  • Chasing a bulk discount. A 10% saving is no bargain if half the order is still on the shelf in three months.
  • Guessing demand. A good holiday week is mistaken for the normal rate.
  • Ordering without checking. The shelf looked empty, but there were two cartons in the back room.
  • Fear of a [stock-out](/glossary/stock-out). Over-correcting after a gap leaves you with too much.

What to do about it

  1. Stop reordering that product until stock falls to its reorder point.
  2. Move it to a better spot, such as at eye level or by the till.
  3. Run a small promotion or bundle it with a fast seller.
  4. Ask the supplier whether unopened stock can be returned.

Overstock that sits for months becomes dead stock, so act early while the product still sells at full price.

In Shopkeepa

The slow movers report shows which products sell the least, and the inventory value report shows how much money your stock represents. Together they point to where cash is stuck.

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Common questions

How much stock is too much?

There is no single number. A useful test is whether you hold far more than one delivery cycle of sales, plus a small cushion. For a weekly supplier, several weeks of stock of a steady seller is a warning sign.

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